Benlg Investigate Mexican electric bicycle Market
On June 8, 2019, our sales manager Ernest visited CORBAN GROUP, CORBAN, Mexico, which is influential throughout Guadalajara and Mexico, not only in close contact with large distributors in various industries. And the relationship with the federal government is also relatively close, they provide services related to various industries, including project risk analysis, Mexico local credit financing, project product survey. Among them, motorcycles have successfully cooperated with China's Aima electric vehicles, introduced to the Mexican market, and have established branches in Mexico with their own independent official website.
I thought it was just a simple meeting. I didn't know their President Orlando to invite several federal government people to attend the meeting halfway through the meeting. It is said that the entire Mexican city is now replaced by a federal government to resist corruption, and is preparing to introduce high-tech products, including new energy vehicles. The government also hopes that more suppliers will participate.
Hear their President to introduce their entire company, mainly about the types of services offered, the way they are, and what they can do for us. Then my friend introduced me to all the people present. I started to display the information of our company. I will play our video clips first. After the release, I will play the PPT I prepared in advance, and then participate in their various prices. Vehicle technology, after-sales service issues discussion.
On June 10, I visited a total of five motorcycle dealers, Three EM, two Honda dealers and another large motorcycle dealer Keeway, and a friend of my friend's husband, who wanted to distribute our motorcycles. business.
Through these meetings, I found that SLP locals do not know much about electric motorcycles, especially the two Honda dealers. They have not yet introduced electric vehicles. Honda headquarters has regulations on distribution and can no longer operate other brands, but They are very keen to introduce electric motorcycles in China, maybe next year, because Honda does not currently have electric motorcycles. Keeway is currently cooperating with China's Luyuan electric vehicles. The price sold locally is relatively high. Later, it was discovered by friends that their bosses are very rich, not very concerned about the market's feedback on high prices, and there is no good marketing strategy.
The most one meeting was arranged by a friend's husband. They were already waiting for me at 7:30AM. Through the meeting with Jaime, I had a new understanding of the local market in Mexico. The biggest thing they do locally is Yahama and Honda, mainly depending on their after-sales service.
Jaime said that for long-term business, it is best to assemble and sell it locally in Mexico. It depends on a brand's long-term market strategy. It is willing to find a dealer to do simple import and export business, or hope that it will continue to be Your own products are rolled out across the market. He has been doing motorcycle business for more than ten years, and he also wants to transform into an electric car and wants to be our dealer.
On June 11th, Moto Feel made an appointment at two o'clock in the afternoon and met the business manager of their store. They learned from our company's video and PPT and further communication that they are actually dealers and terminal buyers. The bridge between the two provides a large-scale exhibition hall, creating a professional booth for each brand of various brands, providing product information consultation for the end customers with their own experience, and providing an advertising platform for promoting the dealer brand. Of course it is a fee. They mainly sell gasoline vehicles, such as M-Black, Mate, RIMETC, CADENIA, APRILLA, BAJAJ, TRIUMPH, TENERE, BMW, SUZUKI, BENELLI, BOXER, ROCKETMAN, etc., in addition to China's Mavericks electric car, However, market prices generally sell high. The two executives are very interested in our CG retro series and stormy shadows, looking forward to our offer. Through some communication, I feel that they are not very familiar with electric motorcycles. I don’t know how to carry out marketing, so I have to show them in the exhibition hall.
On June 12, Ernest visited four local top ten dealers, Torino Motors, Custom Rock, DLGMOTO ART, Hainzer Moto, Italika, but found that their store size was not large, and some dealers may have changed their addresses. And there are two mainly motorcycle accessories, the whole vehicle is basically not sold, because the big brands like Honda, Suzuki, Yamaha, BWW, Harley, Triumph, Kawasaki basically do not allow the following dealers to operate Other brands, except for their own poor plans to give up and then run other brands, have contacted Torino Motors, Hainzer Moto, Italika dealers, and need to follow up with email.
Even we already enter Mexico market, we hope to expand our present market and looking for one strong business partners in Mexico.
